DREAMCELL® VELO is Clear Disrupter in Performance Categories

PORTLAND, Ore., March 11, 2026 – For years, industry-standard poured polyurethane (PU) insoles were prized for comfort and durability—however, its weight and density profile have limited its use in premium performance categories. Since DREAMCELL^® VELO’s launch, DSC^® has changed the industry narrative with its breakthrough lightweight poured PU insole technology, engineered to meet the rigorous demands of performance sports, including running, basketball, and tennis. Today, DSC^® released new technical data that supports DREAMCELL^® VELO as a clear leader in the performance category for a poured PU insole.

“Never before was poured PU a solution in the performance conversation, but now, DREAMCELL^® VELO defines it for the elite athlete,” said Mei-Fen Wei, Chief Operating Officer of DSC^®. “DREAMCELL^® VELO is industry-changing and not only delivers a premium lightweight experience with newfound speed-focused advantages, but our direct-pour process creates almost zero material waste.”

In running especially—where every gram counts—traditional poured PU couldn’t compete with lighter foam platforms. DSC^® teams set out to challenge that assumption, creating a breakthrough in the performance category. The DREAMCELL^® VELO innovation stems from applying cross-industry material learnings to meet the footwear performance standards for the elite athlete today.

The new formulation is 60% lighter than traditional poured PU, and delivers excellent resiliency with a low compression set, helping preserve energy transfer over repeated runs, cuts, and jumps. The result is one of the lightest poured PU insole technologies DSC^® has ever created, delivering energy return and long-term performance without the weight. DREAMCELL^® VELO is tuned for performance with its optimized polymer network and cell structure that delivers a faster rebound at a lower density. The lower density mass with high rebound supports faster turnover and reduced fatigue that particularly supports runners, while the resiliency plus low compression set supports a consistent feel through cuts and jumps, and added durability over repeated impacts fine-tuned for sports like basketball and tennis.

DREAMCELL^® VELO vs traditional poured PU*

• Low density profile is .23g/cm³ less (.12 g/cm³ .35g/cm³)
• Approximately 50% rebound performance (vs. 30%)
• Up to 60% lighter material weight for enhanced comfort and efficiency
• Precision molding of intricate design details
• Near zero waste

*Performance based on internal ASTM D3574 testing

Performance and lifestyle footwear development teams have responded strongly to DREAMCELL^® VELO’s combination of low weight and robust physical properties. From basketball to running to tennis, brands are recognizing DREAMCELL^® VELO as a versatile solution that bridges comfort and elite performance—while also meeting attractive cost targets.

DSC is committed to creating sustainable solutions for a greener future, including creating eco-innovations like DREAMCELL^® VELO that achieves nearly zero waste. DSC’s direct-pour production reduces trimming and scrap typical of traditional PU methods. DREAMCELL^® VELO is a step in the right direction toward Run the Relay, DSC’s ambitious plan, to achieve a zero carbon, zero-waste future.

DREAMCELL^® VELO will be available to view at The Materials Show in Boston and Portland (March 11-12, 2026).

Since 1945, Dahsheng Company (DSC^®) has been a leader in foam innovation in the sports industry. Known for its premium comfort and performance foam DREAMCELL^® and DURAPONTEX^®, DSC^® partners with top brands and footwear manufacturers worldwide. By advancing innovation and pushing the limits of foam manufacturing, DSC^® is dedicated to creating eco-friendly and advanced foam solutions that set new standards in the industry.

Visit www.dahsheng.com to learn more about DSC^® and its commitment to sustainability and eco-innovation.

Media Contact:
Erin Patterson
t: +1-323-422-0274
e: erin.patterson@writetheskycomms.com